Our Mission Statement: Delivering Quality Coating Solutions Distinctively

We embrace our past, and it shapes our future. We are as mindful of our inception as we are of our innovations.  Our founder, Andrew Vogel, a colorful but stubborn Dutch immigrant, decided that the only paint good enough for the barns and homes in the varied and often harsh Midwest climate was paint he perfected himself. So, from a modest “workshop laboratory” in Orange City, Iowa, a paint company was born. 

Our founder Andrew Vogel’s story begins in Friesland, Holland, where he worked in his father's paint shop applying finishes to the homes and carriages of Dutch farmers. In 1913, the family immigrated to America, and Andrew settled in northwest Iowa. He soon discovered that American paints did not measure up to his family's strict standards of appearance and performance. In 1926, with two small grinding machines, each capable of making five gallons of paint, Andrew launched Vogel Paint and Wax Company.  Soon, he began producing a variety of paints for home and industry. The mission was simple, exceed customer’s expectations by delivering a quality solution, and we carry on this tradition today.

Following WWII, Andrew's sons, the second generation of Vogel’s, carried on with Andrew's commitment to superior coatings. The company grew by supplying coatings to the expanding agricultural equipment industry. The company was also active in producing traffic paint, government coatings, and architectural finishes.  In 1967, Vogel Paint purchased the Diamond Products Manufacturing company and in the early 70s the company started to do business as Diamond Vogel Paint to capitalize on the strong brand recognition of each company.

The third and fourth generation grew up in the company and started on the front lines, clerking stores, cleaning vats, making paint, and calling on customers. This breadth of experiences has given them an appreciation and passion for the paint business. Today, they have taken the reins and lead with dedication, experience, and forward thinking resolve.

Four generations, seven manufacturing facilities, 62 service centers, and millions of gallons of paint later, we’re still as stubborn as Andrew.  We still insist on perfecting our own formulas, producing and distributing our own products, and servicing our customers with the kind of passion and commitment worthy of Andrew’s name.


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